Display Advertising (EN)
- Melis (Deactivated)
PUBLICATION PERIOD
Display Ads will go live on the contractually agreed first day of publication from 0:00 hours (unless otherwise agreed). All advertising formats will be displayed in rotation (exception: fixed homepage placement on DAZ.online).
FORMAT SIZE (WIDTH X HEIGHT)
Mobile Header 4:1 or 2:1 | Superbanner | Medium Rectangle | Sticky Skyscraper |
|---|---|---|---|
DAZ.online, PTAheute.de & KPH.online:
| DAZ.online: 970 x 90 Pixel PTAheute: 728 x 90 Pixel KPH.online: 728 x 90 Pixel | DAZ.online, PTAheute.de & KPH.online: | DAZ.online: 200 x 600 Pixel |
 | DAZ.online: 
MMP.online:  |  |  |
Sticky Wallpaper (DAZ.online exklusiv) | Billboard Ad | Dynamic Sitebar | Billboard Ad mit Sticky Skyscraper |
|---|---|---|---|
SuperbannerDAZ.online: 985 x 90 Pixel Sticky SkyscraperDAZ.online: 200 x 600 Pixel The individual elements Superbanner and Sticky Skyscraper must be delivered separately. The Sticky Skyscraper docks onto the Superbanner from the right. | DAZ.online: 970 x 250 Pixel PTAheute: 728x250 Pixel
| DAZ.online: Specifications for Dynamic Sitebar, differ from other formats. Please click here. | Extended Billboard Ad: 985 x 250. The individual elements Billboard Adand Sticky Skyscraper must be delivered separately. The Sticky Skyscraper docks onto the Bilboard Ad from the right. |
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Parallax Ad | Cube Ad | Scrolldriven Ad |
|---|---|---|
The Parallax Ad is integrated on the article page and appears as the user scrolls. by scrolling, the Parallax Ad will be revealed radually. Thus this format is attention-grabbing and causes little reactance from the user side.
DAZ.online, PTAheute & KPH.online: 640 x 920 Pixel
Delivery format Recommendation | The Cube Ad is an interactive cube with four advertising messages and four links. The viewer can move the ad back and forth with his finger. In this way, the user can select his favorite ad himself and engage with it in detail.
DAZ.online, PTAheute & KPH.online: 640 x 640 Pixel
Delivery format | The Scrolldriven Ad changes pages when scrolling vertically. It offers three images with a link for a short storytelling. There are 3 pages available, with one creative per page.
DAZ.online & PTAheute: 640 x 640 Pixel
Delivery format
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POSSIBLE DELIVERY FORMATS / FILE FORMATS
Physical advertising media
Display ads/banners can be delivered in the following formats: GIF/JPEG/PNG/ HTML3rd party tags
The integration of redirect tags (script/IFrame) or the integration of advertising media via an external ad server is generally possible. All included components must be HTTPS-capable. Click measurement by the publisher cannot be guaranteed when 3rd party tags are integrated.Special features for streaming advertising media
For streaming ads, we require a GIF/JPEG/PNG as a fallback in the size of the booked ad form. Streaming ads with audio playback must have a clearly visible button "Sound on/off", "Sound on/off" or a unique symbol, such as a speaker, and may only start with "Sound off". The sound may only be activated by a unique user action (click or mouse over). In addition, it must be possible to deactivate the sound at any time with a click or mouse out.Special features for Dynamic Sitebar
For specifications on Dynamic Sitebar, please click here.
For Parallax Ad, Cube Ad and Scrolldirven Ad we can only accept following file formats: JPG/PNG/GIF
Redirects are not possible
FILE SIZE
GIF/JPEG/PNG: max. 40 KB per creative, Billboard Ad: 80 KB
HTML5: max. 100 KB per creative
REPORTING
You will receive an evaluation of the ad impressions and ad clicks at the end of each flight.
BOOKING AND DELIVERY DEADLINE
4 days before the contractually agreed first day of publication
DELIVERY ADDRESS
adserver@deutscher-apotheker-verlag.de